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[idea]
You’ve got a bold venture idea

Got a groundbreaking idea for your next venture? Join Achmea Impact Ventures and build your startup from the ground up with expert support and funding.

[startup]
You have a startup and want to scale

Want to accelerate your start-up? We invest in high potential businesses with >50k ARR, providing capital, expert guidance and connections

[scaleup]
You have a scaleup and look for funding

Ready for serious growth? Our Series A fund helps scale-ups expand with capital, strategy, and Achmea’s network.

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[idea]
You’ve got a bold venture idea

Got a groundbreaking idea for your next venture? Join Achmea Impact Ventures and build your startup from the ground up with expert support and funding.

[startup]
You have a startup and want to scale

Want to accelerate your start-up? We invest in high potential businesses with >50k ARR, providing capital, expert guidance and connections

[scaleup]
You have a scaleup and look for funding

Ready for serious growth? Our Series A fund helps scale-ups expand with capital, strategy, and Achmea’s network.

The Microhabit Company

Our micro-habits make behavioral change accessible and measurable, enabling organizations to work more effectively on the well-being, performance, and resilience of their employees and teams.

[Domain]
Work & Health
[Stage]
Problem / market fit
[Founders]
Rob van Drunen
[Acceleration]
2x
What does The Micro Habit Company do?

We develop micro-habit programs in the field of work and health.

We have developed scientifically proven programs that have already helped thousands of professionals in and outside the workplace. Thanks to a well-thought-out mix of gamification and a user-friendly app, The Micro Habit Company offers an effective way to teach employees new skills; from a healthy lifestyle to AI adoption and cybersecurity.

Our micro-habits make behavioral change accessible and measurable, enabling organizations to work more effectively on the well-being, performance, and resilience of their employees and teams.

Can you give an example?

AI is rapidly changing how organizations operate.

Yet, in practice, it turns out that AI investments only truly yield returns when employees consciously apply the technology daily in their work.

It’s not the tools that make the difference, but the habits of the people who work with them. True adoption isn’t about technology, but about behavior.

That’s why, in collaboration with Achmea, we developed the AI ​​Adoption Program: a four-week approach in which employees embed AI into their daily routines with micro-habits of 5 minutes per day.

With this program, we help organizations implement AI throughout the entire organization in a safe, practical, and scalable way.

Isn't a micro habit too small to make a difference?

By focusing on one micro habit per day that you can do in 5 minutes, you can significantly increase your mental well-being AND demonstrably reduce the stress levels of your employees in 5 weeks.

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